I know there are several weeks to go but with the volume of bands playing SXSW, I'm starting my highlights now. The first band I want you to keep an eye on for SXSW 2012 is Hospitality. This Brooklyn-based, indie-pop trio released their debut LP on Merge Records last week but you can also listen to it on Spotify. It features almost child-like female vocals that I find really endearing with pleasant melodies and a jangliness that I always adore. The album, as a whole, is roughly 30 minutes of pop perfection. An excellent soundtrack to a lazy afternoon in the sun or a pleasant Mimosa morning. I expect the live experience to be a guitar-fueled sugar-rush and I can't wait.
Hospitality - Friends of Friends video via YouTube
The problem with doing these preview posts so early is, as of the moment I'm writing this the official schedule isn't out yet. Also, most of the parties have not been announced so I can't really tell you when and where to catch Hospitality at SXSW 2012. I can tell you that typically the Merge Records showcase happens at the Parish on Thursday or Friday night so, keep an eye out for that. For the possibility of catching Hospitality at an unofficial event just scour Show List Austin, Do512 or SXShhh.
In the meantime, you should pick up Hospitality's debut or at least give it a few spins on Spotify. Mr. S. and I listened to it so much during its preview on Spotify that when it came out we just picked it up on vinyl. If that's your preferred method, and you're in Austin don't forget End of an Ear gives 10% off if you have a Go Local card.
For the record, the above track is from Hospitality's debut EP, not the self-titled LP.