SXSW 2012 Preview: Princeton

Los Angeles-based indie-pop band Princeton make music, which is nothing short of adorable. Their sound is twee, precious and clever with simple, catchy melodies that you'll be humming days after hearing. Their debut LP was released in 2009 and they toured extensively to support it with other, higher-profile indie-pop acts like Vampire Weekend and Ra Ra Riot.

This year's trip to SXSW is to support their sophomore album, Rememberance of Things to Come, which will be released on February 21st. Since their first album was released, Princeton have released a series of singles including To the Alps/The Electrician, and Florida. The song The Electrician features another Bloggy-favorite artist Active Child. You can listen to all of these singles now on Spotify and find lots of other songs and remixes on Soundcloud. Also, if you pre-order the upcoming LP from Princeton on vinyl you'll receive the 7" for To the Alps as part of your order and of course the digital download codes will also be included. It costs $20 in total to order these things and have them shipped to Austin.


Princeton - To the Alps video via YouTube

At SXSW, I'd expect to find Princeton at showcases hosted by Solid Gold and/or Hit City U.S.A.. I'm not sure if one or both of these entities will be hosting official showcases but I would expect at least one them is. Since Princeton is based in L.A. you might also find them at some day-parties hosted by other Los Angeleans. Keep an eye on the official SXSW music page for official listings and Show List Austin or Do512 for all unofficial festivities.